CLIENT
AEPS®-3, Early Childhood Assessment Platform Supporting Educators and Families With Data and Tools to Set Goals, and Personalize Teaching for Children From Birth to Kindergarten.
TEAM
Project Manager
Creative Director
UX Researcher
Jr. UX Designer
Developers (2)
SERVICES
UX Research
Visual Design
UX / UI Design
Web Development
STACK
Miro
Figma
Adobe Illustrator
Zepline
Jira
STATUS
Shipped
Background
Despite its strong reputation in early childhood education, the platform’s outdated marketing site failed to reflect its value. Inconsistent visuals and unclear messaging made it difficult for educators to recognize what set the product apart.
The objective was to design a new site to boost user engagement, clarify key benefits, and support both conversions and product adoption.
My Role
I was brought in to lead the visual direction of the new marketing website and created a comprehensive style guide to ensure consistency across future web-pages.
I also mentored a junior UX designer in applying the style guide and supported the design-to-development handoff process.
Solution
The new design was strategically structured to surface core value propositions early and guide users through key benefits with clear calls to action. The style guide ensured cohesion and scalability as the rest of the site evolved.
Results & Impact
24% increase in new visitor traffic within 6 months of launch.
18% more users subscribed to product updates, signaling higher interest and engagement.
11% higher trial-to-paid conversion rate, translating improved engagement into meaningful business results.